Drift - Making Crypto Investment Easy & Accessible for Beginners

Industry

Crypto / Web3

Timeline

4 months

Project Overview

Designed a user-friendly crypto investment app for new users who are overwhelmed by the complexity of existing platforms.

The crypto investment landscape presents a significant barrier to entry for newcomers. While existing apps overwhelm beginners with complex charts and countless investment options, millions of potential investors remain on the sidelines, not from lack of interest, but from lack of clarity. Drift was designed to bridge this gap, creating a simple crypto investing app that gives beginners exactly what they need to make their first investment with confidence.

Project Goal

To make crypto accessible for beginners by creating an intuitive interface that simplifies the investment process and provides value to the users early on.

The Challenge

While cryptocurrency offers exciting investment opportunities, most existing platforms are built for experienced users, creating significant barriers for newcomers.

Who is our target user?

App Structure & Core Flows

Final Design & Key Screens

Intuitive Investment Flow

Drift successfully transforms crypto investing from something intimidating into something approachable. By offering clear and simple choices, the app guides beginners through their first investment experience. The final design creates a space where new investors can learn, explore, and act without feeling overwhelmed, making crypto accessible to everyone, not just the tech-savvy.

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