Meant2Bae - Landing Page for Curated Dating Services Startup
Industry
Lifestyle/ Consumer Services
Timeline
3 months
Project Overview
Created a fun and engaging landing page to drive signups that captures Meant2Bae's unique approach to dating, built in Framer.
The modern dating landscape has created a paradox: despite having more ways to connect than ever, they deliver an overwhelming volume of mismatched profiles. Meant2Bae was created to break the cycle of endless swiping and superficial conversations that leave people frustrated and burnt out. The service offers a curated dating experience that prioritizes intentional matches and real connections. The founders needed a landing page that was designed to increase signups by resonating with people's frustrations with dating apps and clearly showing how Meant2Bae is different.
The modern dating landscape has created a paradox: despite having more ways to connect than ever, they deliver an overwhelming volume of mismatched profiles. Meant2Bae was created to break the cycle of endless swiping and superficial conversations that leave people frustrated and burnt out. The service offers a curated dating experience that prioritizes intentional matches and real connections. The founders needed a landing page that was designed to increase signups by resonating with people's frustrations with dating apps and clearly showing how Meant2Bae is different.
Project Goal
Drive signups and establish brand differentiation by creating a landing page that connects with dating app burnout and effectively communicates Meant2Bae's curated, intentional matching process.
Drive signups and establish brand differentiation by creating a landing page that connects with dating app burnout and effectively communicates Meant2Bae's curated, intentional matching process.
Who We're Designing For: The Meant2Bae Target User Profile
Who We're Designing For
The primary audience of Meant2Bae includes busy professionals who are serious about finding long-term relationships but have grown frustrated with the dating app ecosystem. These users prioritize quality over quantity and want a dating experience that aligns with their values and relationship goals.
The primary audience of Meant2Bae includes busy professionals who are serious about finding long-term relationships but have grown frustrated with the dating app ecosystem. These users prioritize quality over quantity and want a dating experience that aligns with their values and relationship goals.
Key Design Considerations
Key Design Considerations
Lead with empathy: Validate their dating app frustrations upfront to create immediate connection and trust
Communicate differentiation clearly: Show how Meant2Bae's curated approach solves their specific pain points, not just another dating platform
Build credibility quickly: Establish trust for users hesitant to try yet another dating service after multiple disappointments
Focus on relationship intent: Appeal to their serious, long-term relationship goals rather than casual dating messaging
Simplify the signup process: Remove friction for users who are already skeptical about investing time in new platforms
Lead with empathy: Validate their dating app frustrations upfront to create immediate connection and trust
Communicate differentiation clearly: Show how Meant2Bae's curated approach solves their specific pain points, not just another dating platform
Build credibility quickly: Establish trust for users hesitant to try yet another dating service after multiple disappointments
Focus on relationship intent: Appeal to their serious, long-term relationship goals rather than casual dating messaging
Simplify the signup process: Remove friction for users who are already skeptical about investing time in new platforms
Exploring design variations across sections
Final Design & Key Screens
Adding User Delight with Interactive Details
Thoughtful dynamic details that balance functionality with brand reinforcement:
Guided process flow through parallax scroll cards prevents information overwhelm while guiding users through each step with clear visual progression in the "How it Works" section
Enhanced testimonials with hover effects to improve readability and draw attention to social proof, making user feedback more engaging and accessible
Dynamic brand ticker continuously reinforces key terms to strengthen brand recall and establish core associations
Thoughtful dynamic details that balance functionality with brand reinforcement:
Guided process flow through parallax scroll cards prevents information overwhelm while guiding users through each step with clear visual progression in the "How it Works" section
Enhanced testimonials with hover effects to improve readability and draw attention to social proof, making user feedback more engaging and accessible
Dynamic brand ticker continuously reinforces key terms to strengthen brand recall and establish core associations
How it works
The Meant2Bae Way
01
TELL US EVERYTHING
Fill out the sign up form. Because love is in the details.
02
LET’S GET
PERSONAL
We get to know you beyond the basics - your values, non-negotiables, and the energy you're looking for.
03
MATCHES HANDPICKED FOR YOU
We curate dating experience based on your preferences, values, and personality.
Intentional dating
Curated matches
Building connections
Beyond the swipe
Personalized experience
Meaningful interactions
Intentional dating
Curated matches
Building connections
Beyond the swipe
Personalized experience
Meaningful interactions
Honestly, it felt like the opposite of dating apps. No mindless swiping, no “hey” that leads nowhere. Meant2Bae actually filters people for intent. The process felt like a proper reset from the chaos of app-based dating.
-35, Growth Marketer, Gurgaon
Honestly, it felt like the opposite of dating apps. No mindless swiping, no “hey” that leads nowhere. Meant2Bae actually filters people for intent. The process felt like a proper reset from the chaos of app-based dating.
-35, Growth Marketer, Gurgaon
I loved how Meant2Bae digs deep with thoughtful questions to understand you across different aspects. It really makes sense when you're looking for a life partner.
-30, Consultant, Bangalore
I loved how Meant2Bae digs deep with thoughtful questions to understand you across different aspects. It really makes sense when you're looking for a life partner.
-30, Consultant, Bangalore
Meant2Bae doesn’t feel like a typical dating thing. It’s slower, more thoughtful, and so much more intentional. The team was kind, curious, and genuinely interested in who I am. The person I went out with wasn’t just nice. We actually had common interests and a great connection.
-32, Marketing Head, Bangalore
