Drift - Making Crypto Investment Easy & Accessible for Beginners
Industry
Crypto / Web3
Timeline
4 months
Project Overview
Designed a user-friendly crypto investment app for new users who are overwhelmed by the complexity of existing platforms.
The crypto investment landscape presents a significant barrier to entry for newcomers. While existing apps overwhelm beginners with complex charts and countless investment options, millions of potential investors remain on the sidelines, not from lack of interest, but from lack of clarity. Drift was designed to bridge this gap, creating a simple crypto investing app that gives beginners exactly what they need to make their first investment with confidence.
The crypto investment landscape presents a significant barrier to entry for newcomers. While existing apps overwhelm beginners with complex charts and countless investment options, millions of potential investors remain on the sidelines, not from lack of interest, but from lack of clarity. Drift was designed to bridge this gap, creating a simple crypto investing app that gives beginners exactly what they need to make their first investment with confidence.
Project Goal
To make crypto accessible for beginners by creating an intuitive interface that simplifies the investment process and provides value to the users early on.
To make crypto accessible for beginners by creating an intuitive interface that simplifies the investment process and provides value to the users early on.
The Challenge
While cryptocurrency offers exciting investment opportunities, most existing platforms are built for experienced users, creating significant barriers for newcomers.
While cryptocurrency offers exciting investment opportunities, most existing platforms are built for experienced users, creating significant barriers for newcomers.
Who is our target user?
App Structure & Core Flows
Final Design & Key Screens
Intuitive Investment Flow
Drift successfully transforms crypto investing from something intimidating into something approachable. By offering clear and simple choices, the app guides beginners through their first investment experience. The final design creates a space where new investors can learn, explore, and act without feeling overwhelmed, making crypto accessible to everyone, not just the tech-savvy.
Drift successfully transforms crypto investing from something intimidating into something approachable. By offering clear and simple choices, the app guides beginners through their first investment experience. The final design creates a space where new investors can learn, explore, and act without feeling overwhelmed, making crypto accessible to everyone, not just the tech-savvy.
